They say 80 to 90 percent of the value of a vintage watch is in the dial. And it’s the little details – and the way they’ve aged over time – that make or break a piece. This soft and breathable tri-blend T celebrates a tiny yet critical player on many dials from the late ‘60s to the mid-‘90s. 


We all know what “Swiss” means. The second part of the equation indicates that a safe amount of the radioactive compound tritium – one that emits less than 25 milliCurie – was used to illuminate the dial in the dark. 


The printing on this shirt was done without an undercoat in an eggshell-colored ink, the kind of perfectly aged shade you hope to find on an old tritium dial, and will itself develop a subtle patina. It’s a shirt for those with a deep passion for detail. It’s a conversation starter, a way to subtly fly your vintage flag. … It’s a Watch Thing.