Watch Thing drops two new T-shirts for vintage watch collectors

Watch Thing, the only dedicated apparel shop for vintage watch collectors, has released its second and third designs.


"Speedy" is a grey-on-black short-sleeve shirt celebrating the iconic chronograph and many of its famous features.

  • The tachymeter type that in 1957 moved from the dial to the bezel for the first time

  • The broad arrow hands of the dash-ones and dash-twos

  • The Alaska Project, the chilly code name for the confidential collaboration between Omega and NASA

  • The exotic minute track of the racing dial

  • The iconic hand-wound calibers 321 and 861

  • and much more

The design is printed in a moon-dust shade of grey ink on a soft and breathable black tri-blend T-shirt.


The second drop is "Icons." This T celebrates a quartet of stainless steel sport watches made famous by iconic mid-century personalities:

  • the 6239 Daytona worn by Paul Newman that sold at auction for $17 million

  • the 105.003 Speedmaster worn by astronaut Ed White during the first American spacewalk

  • the 5512 Submariner that graced actor Steve McQueen's right wrist

  • the panda-dial Compax worn trackside by racer Jochen Rindt's wife, Nina.

The Icons design is printed in yellow-gold ink on a soft and breathable navy tri-blend shirt. Both shirts are regular fit and preshrunk, and both feature a tearaway tag.


"They are true to exact sizing," says customer Rudy Jilderda of Ontario, Canada. "I'm always fussy on feel, thickness and neck collar fit. It's perfect."


Watch Thing was launched in November 2019 by husband and wife Justin and Sara Williams. Justin is a longtime vintage watch enthusiast and member of the National Association of Watch and Clock Collectors, having caught the bug like many before him: by inheriting his grandfather's Omega. Sara is a graphic artist and the founder of Neon Pine, a design and branding agency. They live with their two sons in central Pennsylvania, just a few miles from the onetime home of the Hamilton Watch Co.


"This idea has been in the back of my head for years now," says Justin. "I'm a jeans and T-shirt guy, and shirts like these – that celebrate the little idiosyncrasies that captivate collectors – are something I've always wanted myself. They're a subtle way to fly your vintage flag, and they're bound to start conversations with fellow collectors. By far the coolest part of this project has been connecting with watch enthusiasts around the world."


Watch Thing's first drop, "Tritium," featured a tiny yet critical detail on many dials from the late '60s to the mid-'90s. The "SWISS - T < 25" mark was printed on dials to indicate that a safe amount of the radioactive compound tritium – one that emitted less than 25 milliCurie – was used to illuminate the dial in the dark.


With no paid promotion, the Tritium shirt quickly caught the eye of many collectors via @watchthing.co on Instagram. Shirts were sold around the world, shipping to Japan, the Netherlands, Sweden, Ireland, Germany, Canada, coast to coast in the United States, and beyond. Tritium also has been restocked.


For more information, email hello@watchthing.co.